Hello! We're Barb & Becca.
We are the inventors of the UnbuckleMe®, and a mother & daughter duo from Houston, Texas. Our mission: To make it easier and safer to transport young kids in the car. And yep, we're also the ones you saw on that Shark Tank episode! So glad you're here :)
Barbara is a Licensed Occupational Therapist.
She spent her career adapting equipment for patients with disabilities of the hand. After becoming a new grandmother in 2015, she began to help her daughter, Becca, with childcare when Becca returned to work. And this is where our story begins!
She quickly realized that because of arthritis in her thumb, she was unable to push the car seat button.
As a result, she avoided taking her granddaughter out of the house. Barbara and Becca shopped for alternate car seats, but soon learned that car seat buckles are federally regulated to require 9 lbs of pressure to release (so kids can’t unbuckle themselves)!
Barb knew there had to be a better way.
She wanted to feel more confident and comfortable taking her granddaughter out in the car. Relying on her background as a therapist, she used thermoplastic, splint-making material to create a tool to solve her own problem. Her tool worked great, and she happily began using it with her granddaughter.
Becca is a working mom in the corporate world, and was impressed by her mom’s invention!
She knew her mom could not be the only one who struggled with car seat buckles, especially when arthritis is so common among grandparents. After extensive market research, Becca and Barbara launched their business, and the rest is history.
Our idea was successfully funded through Kickstarter in early 2017.
We are incredibly grateful for all of the encouragement and support we received while working to bring our product to market.
UnbuckleMe® is sold in thousands of retail stores.
UnbuckleMe® is patented and focused on safety.
In 2018, Becca became certified as a Child Passenger Safety Technician (CPST) and is passionate about educating and promoting child passenger safety.
Then we had the incredible experience of pitching our product on Shark Tank!
On May 6, 2020, Becca and Barbara pitched UnbuckleMe® on ABC’s Shark Tank and received offers from all 5 sharks!
Follow us to see what's next!
We have big things to come. Stay tuned.
Becca (Heilman) Davison, CPST, MBA
CEO and Child Passenger Safety at UnbuckleMe®
Barbara Heilman, MOT, OT/L
Product Design & Innovation at UnbuckleMe®