As Seen on Shark Tank

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Save your thumbs & your nails

UnbuckleMe eliminates thumb pain and broken nails from unbuckling a child's car seat

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Stop the Marker Drop in the Car

Our new Totebook dry erase activity kit provides screen-free entertainment for kids 3+ yrs, with 18 pre-reading activities, reusable stickers and tethered washable markers (that won't drop down between the seats!)

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Innovative Solutions for Your Family

We're the inventors of UnbuckleMe, the gamechanging tool you saw on Shark Tank that makes car seat buckles easy to open. We've since expanded our collection to include other smart, safe travel accessories to make your life easier on-the-go.

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End the Car Seat Buckle Struggle

Kids’ car seat buckles are tough. Good for safety, but not good for caregivers with limited hand strength. UnbuckleMe® uses leverage to make it 50% easier to unbuckle. Perfect for parents, grandparents or kids 4+ yrs to use.

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Happier Kids in Back Seat

Our newest product launch! A kid-sized activity kit with 18 pre-reading level activities (no instructions for parents to supervise), reusable stickers and tethered washable markers (that won't drop down between the seats!) Designed by a mom, for kids ages 3-8yrs.

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  • Buckle Up, the Right Way

    All of our products support proper use of car seats for children. Our Co-Founder is a nationally certified child passenger safety technician (CPST).

  • Small & Safe

    All of our accessories are thoughtfully designed, and lightweight to reduce the risk of becoming a projectile in a crash.

  • Eyes on the Road

    We offer a several snack & activity books to keep kids happy in the back seat, to reduce distracted driving from grown ups reaching back.

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